Human First, AI Smart: SAR Computing’s Bold Shift

In an era where artificial intelligence is reshaping the future of work and communication, SAR Computing is taking a bold and timely step forward. The award-winning IT consultancy has announced a transformative restructure that redefines its core mission – placing people at the heart of AI innovation.

A New Era for SAR Computing

SAR Computing’s newly unveiled direction introduces a pioneering model: a human-led, AI-integrated consultancy built around the principle that technology should empower people, not replace them. With this strategic shift, the company is setting a benchmark for the ethical and practical application of AI in business.

“At SAR Computing, we see AI as a collaborator, not a competitor,” said Asif Sarangi, CEO and recent recipient of Best CEO Under 40 in Europe 2025. “As artificial intelligence evolves, our role as humans becomes more important, not less. We’re not here to build systems that replace people. We’re here to design intelligent tools that empower people to lead, innovate, and thrive.”

Four Divisions, One Vision

The restructure introduces four specialised divisions, each focused on blending technical expertise with ethical, user-centric innovation:

SAR Core IT:

Delivering trusted IT infrastructure, networking, and cybersecurity services.

SAR AI Solutions:

Providing intelligent automation, AI integration, and smart business tools.

SAR Advisory & Training:

Focusing on AI ethics, strategy, and workforce upskilling.

SAR Privé:

Offering premium, AI-enhanced concierge services for VIP clients.

This integrated structure allows SAR Computing to serve a broad spectrum of business needs, from foundational IT support to cutting-edge AI applications — all rooted in a philosophy of human augmentation.

Services Designed for the Future of Work

SAR Computing’s revamped offerings are designed to meet the evolving needs of forward-thinking organisations. These include:

• AI Helpdesk Systems with reliable human support as fallback
• Ethical AI advisory for responsible business transformation
• Tailored training on AI literacy and collaboration
• Automation of routine tasks with careful human oversight

The company is already onboarding clients into its new service model and will soon launch a series of training programmes and client case studies showcasing real-world success stories.

Empowering Businesses in the AI Age

This forward-focused transformation comes at a time when global demand for ethical, intelligent systems is at an all-time high. Businesses are seeking ways to adopt AI without compromising the value of human insight and interaction – and SAR Computing is answering that call.

Whether it’s advising on strategic AI use, implementing smart systems, or upskilling teams for the digital age, SAR Computing is now more than an IT consultancy – it’s a trusted partner for sustainable, human-centric innovation.