If you’re the owner of a successful website, you must be familiar with the usage of backlinks. Backlinking is one of the factors that are highly essential for the success of a website. Besides other aspects of your website, you can’t avoid backlinking anyway. Otherwise, your website stands chances of getting behind in competition with other websites.
The SEO ranking of your website also depends upon the number of backlinks your website gets. The SEO algorithm of Google determines the SEO rankings of websites on the basis of the number of backlinks. That means a higher number of quality backlinks can ensure a good SEO ranking for your website. The websites that hold top positions in SEO rankings include a lot of backlinks.
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A little bit more information:
An incoming link to a webpage, from another website. If a website links to your website, it is known as a backlink.
It is important to understand that Backlinks SEO pass link authority from one website to yours. This helps to build up the authority of your web page and website which in turn helps search engines to understand the importance of your website and ultimately ranks your website pages accordingly.
Yes, backlinks are a ranking factor. They give search engines a strong signal of how good your website is in terms of quality and relevance.